2026 Website Redesign

Project Hub

Every document, decision, and design artifact for the Connesso website redesign. One place, one truth.

getconnesso.com · February 2026 · Internal Use Only

8
Visual Documents
6
Experience Categories
38
Components Specified
13
Page Templates
Design Foundation

Design System

The visual language that governs every pixel. Brand colors, typography, spacing, surfaces, and the 30 component specifications that define how the site looks and behaves.

Design System Reference

Interactive reference for the complete Connesso visual language. Brand colors with extended palettes, gradient system, typography scale, spacing grid, surface system with dark mode, and semantic tokens.

Interactive HTML v2.0 Core Reference

Visual Showcase

Live rendering of the design system in action. Color swatches, gradient applications, typography hierarchy, button states, card components, and dark mode surfaces side by side.

Interactive HTML Visual Demo
Brand Voice

Brand & Messaging

How Connesso speaks, writes, and presents itself. The voice framework, four brand pillars, audience playbooks, and the language rules that govern every word carrying the Connesso name.

Voice & Writing Guidelines

The definitive guide to how Connesso speaks. 14 sections covering brand voice (Direct, Warm, Specific), the four pillars, banned words, sentence rules, copy formulas by context, audience playbooks, competitive differentiation, and the quality checklist.

Interactive HTML v2.0 Core Reference
Structure & Implementation

Site Architecture

The structural blueprint for getconnesso.com. From URL hierarchy and user flows to content models, component specifications, page templates, and the full technical implementation plan.

Part 1: Site Architecture

Complete site structure. Includes the site map with URL hierarchy, three user journeys (referred homeowner, organic search, trade partner), 8 content model schemas, 38 component specifications with responsive behavior, and 13 page template breakdowns.

Interactive HTML v1.0 Core Reference

Part 2: Technical Implementation

How the site gets built. Webflow Business as recommended platform, Core Web Vitals performance budgets, SEO keyword clusters with schema markup plan, scalability roadmap, analytics and CRM integration (GA4, HubSpot, ConvertKit), and deployment checklist.

Interactive HTML v1.0 Technical Spec
Market Intelligence

Research & Analysis

The competitive landscape that shaped every strategic decision. 15 Guild member and competitor analyses, a synthesis of gaps and opportunities, and documentary insights that informed the brand voice.

Competitive Research & Market Intelligence

The complete synthesis. 15 competitors analyzed across design, messaging, conversion, and positioning. Five competitive clusters mapped. Eight market-wide weaknesses identified. Top 3 competitors deep-dived (Bravas, SAV Digital, Cantara). Seven Guild documentary themes extracted. One unclaimed positioning opportunity defined.

Interactive HTML v1.0 Core Reference

SEO Findings Report

Local search audit for Raleigh and Columbus. Current website problems, keyword opportunities, content gaps, technical requirements, and a prioritized action plan.

Interactive HTML v1.0 Search Strategy

Local Competitive Analysis

Market-level competitive intelligence for Raleigh, NC and Columbus, OH. Competitor capabilities, positioning gaps, and market-specific opportunities.

Interactive HTML v1.0 Market Intelligence

Individual Competitor Analyses

15 deep-dive audits covering site structure, messaging, visual design, SEO performance, and UX patterns. All synthesized in the document above.

ATI Atlantic Control Cantara Captivate Denizen DSI Luxury Lelch Opus Precision Media Premiere Systems Premiere SAV SAV Digital Spire Summit Bravas
Supporting Materials

Reference Files

Design tokens, content model schemas, page template specifications, and brand foundation documents that support the core deliverables above.

Design System Files

connesso-tokens.css CSS custom properties with dark mode (v2.1.0)
connesso-tokens.json JSON design tokens for tooling integration
brand-foundations.md Brand voice, personality, and color rationale
photography-direction.md Photography style, art direction, and shot lists
print-specifications.md Print media guidelines and specifications
brand-pattern-usage.md Brand pattern and texture guidelines

Site Architecture Files

site-map.md Full URL hierarchy with page detail tables
user-flows.md Three primary user journeys with decision points
component-inventory.md 38 components with behavior and responsive specs
phase-plan.md MVP, Phase 2, and Scale breakdown with content requirements
content-models/ 8 JSON schemas for all CMS content types
page-templates/ 13 section-by-section page template specifications

Messaging Source Files

connesso-brand-messaging-framework.md 4 brand pillars, audience messaging, service tier language
connesso-voice-writing-guidelines.md Markdown source for the voice & writing guide
the-guild-documentary-insights.md 7 themes and language bank from The Guild documentary
superdesign-components.md 30 component descriptions with detailed behavior specs

Every document above serves one goal: transform getconnesso.com from a contractor's website into the digital presence of a home experience design firm.

The brand is defined. The voice is set. The architecture is specified. The implementation plan is written.